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In-Banner Video Ads, A Better Way to Run Banner Live

2015-09-28 13:17:29

Netizens are smarter against banner ads now, even the old generations become banner blindness, let alone those millennials who were born online. Marketers are saying the winter of the banner is coming! While the presence of In-Banner video ads somehow save a bunch of users’ eyeballs.

Video ads are gaining substantial attention. In-banner videos have been known to draw more clicks than plain image and text banner ads. The live content can deliver more product information to a specific targeted audience.

Avazu mDSP now offers In-banner video ads campaign in addition to native ads campaign and traditional banner ads campaign. Marketers could produce material that is more targeted and interactive as in-banner video ads are ideal for targeting a large audience.

in-banner video 1

Avazu mDSP supported ad campaign types

Different from in-stream video ads which need a player to play the video, in-banner video ads are essentially video clips embedded within a banner.

At present, only MP4 video creative is supported and three banner size are available: 300×250，320×480，480×320. Durations are 15sec, 30sec and 45sec and marketers can choose ad duration based on their video length. Those inappropriate creatives in size or in length will be compressed and adjusted by the system background. User can control the sound when the ads are displayed.

in-banner video 2

300×250 (Left) 320×480 (Right) In-banner video ad demos

in-banner video 3

480×320 In-banner video ad demo

For those advertisers who would like to promote brand awareness or increase sales by video ads, if an in-stream video ad seems as far out of reach, an in-banner video ad could be a better comparable choice.