Avazu is one of the leading mobile advertising products globally and an early adaptor of programmatic advertising technologies. Avazu provides advertisers a one-stop performance solution, and offers publishers and developers a full range of custom-made monetization products. Avazu’s ad platform has a coverage of over 10 billion daily impressions, and is capable to process more than 1 million ad requests every second (QPS) with its proprietary prediction engines. Avazu owns three main business: Avazu APX (including Avazu aNative), Avazu DSP and Avazu Media-Buy.
We create our value by tackling all sort of complexities and challenges faced by our customers in the globalisation process with providing competitive and differentiated products & solutions.
Keep up the promiseAdhere to business and individual ethnical standards; Maximize benefits for clients, shareholders, and employees
Take the responsibilityResponsible for product quality, company’s reputation, colleagues, families, and society
Work hard and collaborateHelp each other and share oftenContribute and take the challenge
Innovation in technology and productsInnovation in management and servicesKeep up with technology advancement and pursue excellency
Respond fast and dare to try out new things
Openness and Transparency; Collaboration and Sharing
Learn about the problems and solve them
Learn from each other; Keep up with new technology
Find the talents and retain the talents
Shi Yi is the founder & CEO of tech company DotC United Group. He studied computer science at Frankfurt Goethe University, majoring in economics and management. Shi is proficient in Chinese, German, English and other languages. He has been working in SEO, Social Media Marketing, Media Buying and other fields for nearly ten years.
In 2009, Shi founded Avazu which is a mobile advertising product.
In 2015, Shi founded DotC APPs Matrix which focuses on developing applications, sold Avazu's advertising assets to Shenzhen-listed gaming company Zeus Entertainment.
In 2017, Shi privatized Avazu and injected all its assets into DotC United Group.
Under the leadership of Shi, DotC United Group was selected into 2017 Pitchbook Global Unicorns, ranked in "2017 Chinese Unicorns List" by the Ministry of Science and Technology and listed in Hurun Greater China Unicorn Index 2018 Q1. Shi was recognized three times by Forbes as China's and Asia's top 30 under 30 entrepreneurs, and made to Fortune China 40 Under 40 2016, Hurun 30 Under 30 for China 2017, 36Kr 36 under 36 Great Entrepreneurs 2018, and Tiger Roar Ten Years Outstanding Digital Technology Person in China Digital Marketing 2019.
2015 - 2016 CEIBS (China Europe International Business School)
2007 - 2009 Goethe University Frankfurt (Johann Wolfgang Goethe-Universität Frankfurt am Main)
2019 Tiger Roar Ten Years Outstanding Digital Technology Person in China Digital Marketing
2018 36Kr 36 WISE Great Entrepreneur under 36
2018 Member of Tiger Roar Awards Panel
2017 Hurun 30 Under 30 for China
2017 Forbes 30 Under 30 Asia
2017 Forbes 30 Under 30 China
2016 Fortune 40 under 40
2014 Forbes 30 Under 30 China