As different devices have diversified characteristics and functions, it is necessary for advertisers to compose customized ad creatives accordingly for different devices and audience. A majority of the big companies have already started to adopt cross-device marketing to keep their customers surrounded by their brand images.
Avazu Inc helps advertisers effectively control the promotion costs by providing a variety of pricing models, including CPA and CPC.
Avazu Inc has cooperated with more than 3000 high-quality media, and integrated their ad networks to cover multiple subjects, including finance, IT, automobile, news, entertainment, sports, women, etc. These channels can bring more than 100 billion monthly traffic , and reach over 85% of the global Internet users.
Yi Shi is the founder & CEO of technology company DotC United Group. The company is a spin-off of Avazu Holding originally (which is still owned by Shi) and owns now mobile advertising platform Avazu, app developer DotC and data business intelligence platform Noogenesis. In 2014, Shi founded Teebik which focuses on global mobile game publishing. In 2015, Shi sold Avazu\'s advertising assets to Shenzhen-listed gaming company Zeus Entertainment (002354) for more than $300 million to realise a reverse merger IPO onto China\'s A-Share, and he continued to oversee Avazu\'s advertising operations. In 2017, he privatised Avazu from A-Share and injected all its assets into DotC United Group within a $360 million transaction. And DotC United Group also became one of the unicorns worldwide with $1.1 billion valuation. Shi is recognized 3 times by Forbes as one of China\'s and Asia\'s top 30 under 30 entrepreneurs, made to 2016 Fortune China 40 Under 40, and Hurun 30 Under 30 for China 2017.
2015 - 2016 CEIBS (China Europe International Business School)
2007 - 2009 Goethe University Frankfurt (Johann Wolfgang Goethe-Universität Frankfurt am Main)
2014 Forbes 30 Under 30 China
2016 Fortune 40 under 40
2017 Forbes 30 Under 30 Asia
2017 Forbes 30 Under 30 China